by Bokerah Brumley
There
is power in social media platforms. Authors spend hours studying the enigma
that is “going viral,” working to harness this super potential. When writers have
the charisma Candace Payne (the Chewbacca mask mom) used
to turn doldrums-relieved into an Internet sensation, the stars are the limit.
Recently,
researching possible names for a long-term space travel vehicle, I toyed with
the idea of Serenity Station as a nod
toward a favorite science fiction show. During NASA research, I discovered an
interesting anecdote related to the name Serenity.
In
2009, NASA posted a poll online, giving users the opportunity to vote on the
name of node three of the International Space Station. They offered Earthrise, Legacy, Serenity, and Venture as options for the new module. A
fifth option allowed voters to give their own recommendations.
And
then television and social media took over.
On
March 3, 2009, Stephen Colbert asked viewers of The Colbert Report to write in his name as the fifth option and
inundate NASA with votes for Colbert.
Of the NASA suggestions, Serenity won
with 70% of the vote. However, as a write-in, Colbert surpassed Serenity
with forty thousand additional votes.
NASA,
citing its discretion to select an appropriate name for node three, chose Tranquility as the name instead, in
honor of the first lunar landing in the Sea of Tranquility.
But
in an effort to appease Stephen Colbert and his fans, NASA made an appearance
on The Colbert Report and offered to
name a treadmill C.O.L.B.E.R.T. (Combined
Operational Load Bearing External Resistance Treadmill). Stephen Colbert agreed
and the treadmill was installed in the Tranquility
nodule in August 2009.
While
I did not ultimately choose to name my own fictional space ship Serenity, this is a fantastic example of
how media can sometimes trigger a reaction that launches an author from
obscurity to unexpected fame.
About the author:
Circular Horizon by Bokerah Brumley
A near-future inspirational, science fiction romance
short
Available for FREE in
Where the Light May Lead
Amazon (Kindle)
Barnes&Noble (Nook)
Apple (iBooks)