I think one of the most important
things to remember when using social media is to try to place
yourself in the reader’s position. With only one book out and one
book being released soon, I still feel more like a reader than a
writer most of the time. One of the things that still makes me
scratch my head is some author’s social media strategies on
Facebook. When I see authors posting ads in groups that don’t
allow promo, or posting political opinions or trashing other authors
I wonder if they have thought about their actions from a reader’s
perspective?
There are many kinds of Facebook
groups. Some allow promo, some don’t and some are hybrids. When
you join a Facebook group, take a look around the group and read the
rules before posting an ad for your book. The last thing you want to
do is turn off potential readers by the appearance that you can’t
or won’t follow rules or directions.
For Facebook groups that allow ads,
look at the last fifty posts. Are they all ads for books with few or
no comments? Chances are, those groups are not attracting many
readers. If the group is not one where you would find a new
read, it probably isn’t where your potential readers are looking
for new books. I’m not saying it doesn’t have value or you
shouldn’t post there, but it may not translate to sales.
For Facebook groups that don’t allow
ads, don’t try to circumvent the rules. People are perceptive and
will see through your attempts to try to subversively advertise for
your book. Remember authors are readers too, and you don’t want to
irritate authors in your social media strategy.
Refrain from posting about your
political views. People with differing political views read all
genres of books. If there is any chance that what you are sharing is
going to offend someone with the opposite political view, you may
have just turned off a faithful or potential reader. This also
applies to posting your religious views.
Don’t trash other authors or books.
They only thing that some people hold as dearly as their political
beliefs is their love of their favorite books. Faithful fans will
not appreciate your distain of the characters they love. They also
may decide that if you hate something they love, that they wouldn’t
like your work.
Facebook can be a wonderful and useful
tool for writers, especially if you are aware of the pitfalls. If
your goal on Facebook is to attract new readers, keep faithful
readers and interact with other writers, keep in mind how what you
post may be perceived.
Sincerely,
Lynn B. Davidson
Golden Perspective:
Evie and Tyler were captured as slaves
and forced into intimacy by the captors. As time went by, they found
solace and love together, but when they miraculously escape, Tyler
must finally tell Evie the truth. He is a prince on his planet, and
marriage with an Earth woman is unacceptable. He loves her, but he
has to put the needs of his people first. Heartbroken, she
understands.
Evie begins a new life on this alien
planet where she meets the gorgeous and loyal Dylan. Dylan’s single
minded pursuit and devotion convinces her that they can overcome
their cultural differences, and love once again is possible. Tyler
sees Evie falling in love again, and realizes nothing is more
important than loving Evie.
Now he must win not one, but two
hearts. Can Evie overcome her fears and learn to love these two men,
and embrace the vibrant and sexual culture that would have all three
of them loving one another?
Available here: www.bookstrand.com/lynn-b-davidson
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