We also
learned that the sweet spot for this combination of SF and romance appeared to
be in the short novel range of 40-60K words. Though many SFR authors make good
money with novellas, we again wanted to differentiate ourselves from those and
to have space for providing more of the science fiction side of the story.
Our
research, combined with our own intuition and desire to write galactic space
adventure guided us toward building a specific world that met all the criteria
of our research. In addition, we made some decisions about the types of books
we wanted to see in this shared world before we began recruiting authors.
· Insist on equal parts SF and
romance, with the SF based on, or extrapolated from, science principles (a
middle ground between hard science and “hand-wavy” science)
· Focus on the far future where
galactic travel had already happened; and we specified a technology for
faster-than-light travel for those who needed to use it.
· Create an environment where there
is no going back to the known (e.g., earth or the solar system) worlds that so
many current SFR books have covered. To do that we destroyed the center
two-thirds of the galaxy before our books begin.
· Put all the inhabited spaces (planets,
planetoids, space stations) in the outer edges of the galaxy to force more of a
pioneering or new society experience among those who survived; yet allow for a
diversity of ways authors might conceive those worlds.
· Character and adventure driven
plotlines are required—whether that is on one planet or in one sector, or a galaxy
spanning adventure.
· Aliens do not exist in this world.
This was a very specific rule, again to differentiate us from a lot of SFR that
currently exists. Also because authors tend to use advanced civilizations and
their knowledge to swoop in and save the day. We wanted to force the humans to
figure it out and save their world, their community, what’s left of their
galaxy themselves.
· Sex scenes would be at a flame
level of 3 or less and not the primary driver of the romance story. To capture
those crossing-over from traditional science fiction, the expectation is significantly
less sex with a focus on the relationship based on a combination of attraction,
shared values and/or complimentary skills. Those cross-over readers want to see
the relationship build throughout the book based on the protagonists working
together (or against each other) to survive and thrive.
Next we
developed a world based on all of the above. It is called the Obsidian
Rim. We provided
some history and a backstory that gave a starting point for authors to create
books in that world. We began recruiting authors in January and February. That
timing turned out to be a little late as many authors already had their 2019 writing
and release schedule worked out.
However, we do have eight authors
participating. Four are doing three books in 2019 and the other four are completing
two books. All eight of the authors intend to complete a trilogy in the world.
That means we already know we are continuing into 2020. We have 20 books
scheduled for release between May 7th and December 4th 2019.
The Challenges of
Coordinating and Writing in a Shared World
Our primary
concern was that once we had the author line-up half of them would end up not
producing the book or not getting it done in time. We have both witnessed this
in other multi-author projects. As this is the first year for this project,
having a 50% drop rate would be devastating to the launch plan and keeping the release
schedule consistent throughout the year.
A
secondary concern was that the stories wouldn’t provide options for tying one
book to another and/or some of them simply wouldn’t meet the level of action,
adventure, and romance we were aiming to achieve. A final concern was that marketing
would be inconsistent due to each author’s comfort or non-comfort with what to
do in marketing their book.
We tried
to alleviate those concerns with five requirements: 1) Non-refundable buy-in; 2)
Shared story synopsis and/or book blurb required a minimum of two weeks in
advance of the due date; 3) Uncompromising due dates; 4) Control of the front-end
publishing process; and 5) Author assistance with marketing materials. Initial
coordination has been done using Nuclino—a shared Wiki environment; and a
private Facebook Group.
Buy-in: We decided on a non-refundable
buy-in to immediately weed out those authors who were not fully committed, at
least in principle, to the shared world we created and to writing the book in
the timeframe allocated.
Shared Synopsis/Book Blurb: This has provided us with
information about the direction of each book well in advance of release, and
has been a catalyst for writers to get started thinking about their own books.
It has also provided a rich opportunity for the entire group to look for ways
to tie in with another book in the series. For example, when Jessa and Maggie
shared their synopses and blurbs we realized we both had plot points that could
intersect with a little tweaking. Maggie’s protagonists meet on a planetoid Jessa
developed for her primary story. Maggie’s male protagonist interacts with Jessa’s
male protagonist in two critical scenes in the beginning of her book. Maggie’s
characters then leave Jessa’s planet four chapters later. Those initial scenes
in Maggie’s book became backstory for Jessa’s male protagonist and an inciting
or inspirational incident for her revolution.
Another
writer has developed an Earth Conservatory—a place that brought seeds and some
animals in a generational ship to the Rim. This sets up many opportunities for
authors to have interactions with this group (positive or negative) as it is a
source of earth-based food sources. Every interaction we can include to tie the
world more tightly together provides more opportunities to get readers to want
to read beyond one particular author’s books.
Due Dates:
We created three specific due dates in 2019. May 1st, July 15th,
and October 1st. For each round, all manuscripts due to release in
that round have to be delivered on the due date no matter when the actual
release occurs. This allows for us to complete the front-end publishing
processes and marketing materials in advance of each launch for each round; and
to tease later released books in that round.
Front-end Publishing Process Control: Electing to control the publishing aspects of cover
design and formatting (part of the buy-in funds) ensures consistency among
titles, as well as alleviating those concerns of busy authors who might
consider doing it on their own or hiring it out with vastly different results.
We hired a single cover designer who is doing all the covers in the series with
a specific template. Giving her all the work brought the per-title-cost down
significantly. Though authors do work individually with the cover designer, to
get the look they want within the template and branding rules for the series,
we handle all payments.
We also have
a single formatter who is formatting all of the manuscripts in Vellum using a
consistent interior design for every book. This allows her to also tease the
next scheduled release and to link the entire series in back matter of each
book. She will return fully formatted files in MOBI, EPUB, and Print to each
author to upload to the distributors they like to deal with. We are committed
to not being exclusive, and have a minimum distribution requirement for each
author to distribute to Amazon, Kobo, Apple, and Nook. Anything beyond that is
up to individual authors. Authors are free to distribute direct or use an
aggregator, or some combination of both.
Marketing Assistance: We are providing suggestions for categories in distributor
sites and for targeting ads to assist authors who may wish to do their own ads beyond
our initial push. We are generating two branded teaser images for the series,
and two branded teaser images for each author’s individual books. In addition,
we are providing options for use of dozens of promo materials for each author’s
book. All of this takes a lot of coordination and work, but so far it has been
met with a combination of kudos and relief from the participating authors. We
hope this will make it easy for authors to post often and endorse not only
their own books, but also promote the series as a whole along with other
authors individual books.
We’ve
budgeted for paid Facebook ads for each book launch as well as for the series
as a whole. We are providing information for authors who are willing and able
to do Amazon ads and/or Bookbub ads as well. All authors are encouraged to do any
additional marketing they can manage. We also encourage each author to share
whatever marketing they are doing with the group, as well as the actual results
of those efforts, so that others can
learn or use similar processes.
The Rewards of Working in a
Shared World
As of
this writing, April 25th, we haven’t launched the first book yet so
we don’t know results in terms of sales or reader excitement about the series.
However, we are already seeing some personal rewards for all the work every
author has put in.
The
dynamics of brainstorming ideas and continuing the world building together has
been exciting and motivating. With so many authors writing their stories at the
same time, we are seeing a lot of great sharing of new technologies, social
hierarchies, nuances of how things are used in their particular stories. This
helps all others, who are using similar details, to create a more rich and
descriptive environment for their individual books. Those who are forging ahead
offer models for those who are struggling. Those who are struggling with a plot
point or an idea have others willing to offer options. We believe this has
helped to keep everyone on track and moving toward the deadlines.
To date,
all first round authors have completed their manuscripts and sent them to their
editors. This bodes very well for all of them meeting the May 1st
deadline. Furthermore, the authors in the second round have already submitted
synopses and/or blurbs for their books, where the completed manuscript is due
on July 15th. Those second round authors are actively writing now and
participating in the roll out process of the first round. At this time we truly
believe there will be no fall out of authors or missed deadlines in 2019. It is a great reward to see their
productivity; and it keeps both Jessa and Maggie motivated to keep consistent
with our coordination efforts, while completing our own stories in the series.
The
shared excitement for the launch is palpable. Authors have already been
prepping their own readers. We have begun posting teasers to a public-facing Obsidian Rim Facebook page. Other authors are sharing those
posts to their own networks on a variety of social media platforms. There will
be a coordinated newsletter launch with authors the second week of May, so that
the combined messaging to each author’s email list will multiply the potential readership
faster than any one author alone.
Releases
are scheduled two weeks apart. So, instead of a single author launching a
single book, with a combination of trepidation and hope lying only on her
shoulders, each author now launches knowing that each book coming before and
after her can contribute to her own success.
Evaluation
In six
months, we will have launched eleven of the twenty books scheduled in 2019. At
that point we will take a couple days to do some deep analysis of our successes
and where we need to improve. We will
put a plan in place for those improvements and determine if we want to recruit
more authors for 2020 rounds or not.
We are
truly excited for the May 7th launch of the first book and have high hopes that
we will see a lot of interest from authors and readers alike in the 2019
releases. We invite you to take a look at the Obsidian
Rim and take from
this post what is useful should you decide to coordinate or participate in your
own shared-world adventure.