So, I've been reading a couple of social media books by Kristen Lamb. One is called Are You There Blog? It's Me Writer and the other is We Are Not Alone: The Writer's Guide to Social Media. The WANA book is a couple of years old, so the My Space info is outdated, but the basic premise feels solid to. And a lot of the info from WANA is in the blog book, at least so far.
Anyway, one of the things she suggests is for authors to get Tweet Deck (free) and use it to track specific groups on Twitter. You can create columns for them. She has a group that uses the hashtag #MyWANA to bring people together who have read her book, read her blog or take her online classes.
I was thinking, we could create a hashtag for our group and use it to keep track of blog posts, retweet information and generally boost the genre's profile. I was wondering if a) Brigaders would be interested in this (once you get it set up, only takes about 15 minutes for me "do" twitter in the morning) and b) what hashtag would be the best?
#lovesciencefictionromance is really long, so it would limit tweets, but nice thing about tweetdeck, it auto shortens URLS for you. I have columns for hastags/people and also one so I can see when people respond to something I tweeted.
#loveSFR is nice and short, but would people know what it is?
I've only been trying this out for a couple of days, but have seen my twitter follows increasing and been able to interact with new people. I look for interesting tweets to retweet and for information the group might find interesting. Yesterday I ended up something called My WANA daily for an article link I tweeted.
What's also nice about it is that no one has to be "in charge" of it. You just need to remember to use the hashtag we choose when you tweet (and people in the group also tweet interesting personal information). Lamb suggests tweeting things that are personal/universal, something FOR someone else, and then something marketing. And if you get tweet deck and use it, it will make it a lot easier for you to keep track of the hashtag group. (She did mention another twitter manager. I can look it up if people don't like tweetdeck.)
I'm still working my way through both books, but I really like her approach and she hits on something I've vaguely felt in my years of promotion: that promoting books is different from other types of marketing.
Anyway, I'd be interested in your thoughts and your ideas for a hashtag if we decide to move forward with this.
Did all that marketing work? - Well,,, maybe 'all that' marketing isn't really correct. But I did do some marketing for my latest book, *The Stuff of Legend.* You'll find the details in...
38 minutes ago